5th & Lox

Our client tasked us with bridging a fresh design concept to their existing hotel identity utilizing a preexisting brand kit from another designer. We were asked to create a full concept that seamlessly integrated with the hotel's established framework while standing independently as a unique experience. Through strategic interior design, experiential flow planning, and cohesive layout design, we transformed the brand vision into an immersive, functional, and connected reality, we went beyond the brand kit and created experience, operations, and flow.

Lead Designer: Erika Baker
This project was in collaboration with Oram Hotels

Photography: Michal Rzepecki

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